To understand similar products on the market, I did competitive studies and analyzed their UVP (Unique Value Proposition), helpful features, and common user complaints. Also, to enhance user experiences, as a real user I explored deeply into their products.
We conducted validation testing of the desktop clickable prototype with 10 actual users. Below is a summary of the findings:
1. Find product easy to use, and clear to navigate.
2. Does the product delight the you, how far has been moderately successful?